Social media have actually become key platforms used for brand name advertising and marketing. Continue reading for more information.
Whether you work for a large consumer brand or are someone with a passion for consumer behaviour, you are likely aware that many consumer trends reports stressed the role of social media in consumer behaviour and buying patterns. Once considered the go-to platforms for news and entertainment, social media platforms now double up as effective marketing and advertising tools leveraged by consumer brands worldwide. This is simply because brand names understood the power of social networks's following and how they can capitalise on the existence of millions of users to generate new business, and the US shareholder of Pernod Ricard is likely to validate this. Social network businesses put in place systems and services to help brands market their offerings. From sponsored and boosted posts to momentary media that vanish after a specific amount of time, brands now have access to various marketing tools online. Collaborations with influencers with high followings have also proved efficient.
A higher focus on health and fitness has actually become one of the most impactful consumer trends over the past couple of years. More individuals are now making a dedicated effort to care for their health and psychological wellbeing by following a regimented routine. Consuming a healthier diet plan has ended up being more popular than ever, with people embracing established diets or merely cutting out infamously unhealthy food alternatives, something that the fund with shares in Beyond Meat is most likely familiar with. When it concerns physical fitness, more people now participate in group classes that aim to boost strength and endurance. To this end, there has been a greater interest in digital physical fitness devices that assist individuals track their vitals and measure progress. Activities like meditation are also becoming increasingly popular with individuals using dedicated apps or building a meditation routine that works with their social and work schedules.
Possibly among the biggest consumer trends that dominated markets over the past ten years is favouring digital options. This trend has ended up being a lot more impactful over the past couple of years with the development of some ingenious and consumer-centric digital options. Online shopping, for instance, has become more popular thanks to the addition of easier digital payment alternatives and much easier returns. This not only applies to the fashion industry but likewise to food and grocery delivery services that some consumers choose over shopping in-store. Ride-hailing apps have actually likewise experienced renewed interest with the addition of more features that made the platforms much more popular, something that the activist investor of Uber would understand. Among the top consumer trends of the early 2020s that continues to preserve its supremacy is the preponderance of hybrid and remote working patterns. A lot of businesses now accepted this flexible working model as the new norm.